Tag: marketing

Comparing Female Protagonists: Portal and Mirror’s Edge

Over at The Hathor Legacy, a blog about women and gender issues in media, Kris Ligman wrote a post comparing Portal (2007)and Mirror’s Edge (2008). I disagreed with most of it, and I will go through the main points. Ligman asserts that Mirror’s Edge was trying to copy Portal, and based upon superficial evidence, she draws comparisons between the two characters and the marketing of the…

Aion EU Website is Live

There is a new MMORPG (yes, another one) from NCsoft that I have been keeping my eyes on for a few months. It’s called Aion: The Tower of Eternity. Aion: The Tower of Eternity is a beautiful fantasy MMORPG set in the ethereal world of Atreia. One of its unique features is flight for transportation and for combat. That’s right.…

Good Effort, Capcom

I now know why I received half a dozen emails from Capcom’s Lost Planet marketing team during the lead up to the launch on 12th January. They spent $20 million on developing the game and “$20 million was spent on the advertising, marketing, parties and promotions” (Joystiq). My inbox typically does not see that kind of action. Usually I get…

Promotion and Advertising on My Blog

From time to time, I get some interesting email and comment spam. I still have one rather long spam comment from 1st November still saved in my comment management queue because it’s just so strange. It’s an absolutely bizarre and absurd essay warning people about the dangers of modern society, but the logic and premises are so flawed as to…