It’s about time that the bloggers at Kotaku started putting their own names to their writings. It’s been incredibly irritating to read a multi-author blog, in which an author will sometimes refer to himself or herself in the first person — and you have no fucking clue which author has posted!
Did they used to think of themselves as gamer Borg hive, therefore they didn’t actually need to identify themselves as individuals? I have no idea. Even the Borg had numbers to identify individual units within the Collective. Did they have numbers? If so, they didn’t share them with their readers. Now they all have names, and names are much catchier than numbers. It’s nice that I can now direct my ire towards a particular author the next time Kotaku sensationalises something.