This article suggests that women are an underserved segment of the gaming population:
Jennifer Brayton, an assistant professor of sociology at Ryerson, studies gender and gaming. She says since men are dominating the development field, future games will cater towards men, disregarding the needs of women.
Toronto’s International Academy of Design and Technology offers video game design and development classes. When Brayton sat in on the classes, she was the ony woman in the room.
“They actually believed that games are designed by men for men. And when you have schools that are teaching these gender norms, then the future programmers are internalizing these belief systems, which will be reflected in the games they develop in the future,” Brayton says.
“You will need to change the gaming culture and the work environment as well, because if you don’t change the main problem, then bringing in women can just cause them to conform and buy into the flawed system that already exists.”
Do designers really believe that games are made by men, for men? If so, then it’s unfortunate that they aren’t more inclusive. I don’t think that designers are militantly anti-woman, and I am sure that they are not trying to be sexist, but when you’re immersed in such a culture, it may be difficult to step away and see thngs from a different perspective. Maybe they don’t think that they are being sexist at all. They don’t think about these issues, because being part of a minority group isn’t a concern for them. They don’t have firsthand experience of what it’s like, for example, when everyone online assumes that you’re of a different gender than you really are. This is why games are still primarily made with men in mind, whether on purpose or as a result of normative cultural forces, rather than from a gender-neutral approach.